Ecuadorian Film Festival (EFF)
A visual identity system.

Context

Ecuadorian Film Festival (EFF) is a branding and identity project centered on unifying diverse cultural voices through a cohesive visual system. The project explores how design can represent regional distinction while maintaining a clear, collective identity.

Ecuador is divided into four distinct regions—each with its own geography, culture, and history—yet unified as one country. This identity reflects that structure through a modular typographic system that allows variation while preserving unity.

Concept

Visual System

The identity is built around a custom typographic and shape-based system derived from shared forms. These elements shift and recombine to represent regional diversity while maintaining consistent proportions, rhythm, and hierarchy across all materials.

Applications

Once established, the visual system scales across multiple applications including posters, merchandise, and guidebooks. Each application adapts the system without breaking consistency, demonstrating flexibility within a unified framework.

Main Poster Design

Main Poster for Ecuadorian Film Festival. The curve filmstrip frames each region’s visual story, unifying the 4 regions.

Film Poster Designs

Visualization for the folklore story of La Cantuna, an architect who made a pact with the devil for the completion of the San Francisco Church’s atrium.

Visualization for the folklore story of La Yacumama, a serpent spirit believed to protect the waters of the Amazon Rainforest.

Visualization for the folklore story of La Tortuga Gigante Encantada, a giant turtle myth said to protect the islands from outside forces.

Visualization for the folklore story, Guayas and Quil. A story about how bravery, love, and sacrifice inspired the name of Ecuador’s largest city, Guayaquil.